The digital landscape is in the midst of a seismic shift. AI-driven tools are redefining how users search for information, how organizations optimize for discoverability, and how leaders measure and manage online success. For practice managers and healthcare executives of hospitals, medical clinics, ambulatory surgical centers, and partner medical practices, the imperative has never been...Read More

The landscape of online search is undergoing significant change as Google experiments with artificial intelligence (AI) to directly answer users’ questions on search engine results pages (SERPs). This shift raises questions about how traditional SEO practices, which focus on generating organic traffic through clickable links, will coexist with AI-generated overviews that provide instant responses. This...Read More