PPC drives immediate, high-intent patient inquiries. Unlike SEO, which builds over time, paid ads generate instant visibility for your practice—exactly when patients search for care.
Search Intent – Patients searching “urgent care near me” or “best dermatologist in [city]” are ready to book an appointment.
AI Search & Voice Search Impact – AI & Voice Search are shifting how users interact with results—strategic PPC placement keeps you visible.
Multi-Platform Reach – PPC is no longer just about Google Ads. Social media, programmatic display, and retargeting capture high-value patients across channels.
Faster Conversions – Patients who click on paid ads convert up to 50% faster than organic search visitors.
Google Ads dominance has dropped from 90% to under 50% in just two years. (Source: Entrepreneur.com)
Medical practices relying only on Google Ads are missing out on 50% of patient opportunities.
Google Search Ads – Targeting high-intent searches with hyper-optimized campaigns.
Google Display & Retargeting Ads – Keeping your practice top-of-mind after an initial visit.
Facebook & Instagram Ads – Capturing discovery-driven patients in their social feed.
LinkedIn & TikTok Ads – Strategic ad placement based on healthcare industry trends.
Programmatic Display Ads – AI-powered ad placements across thousands of websites for ultra-targeted reach.
Google Search Ads are still a cornerstone of patient acquisition.
We use AI-powered keyword intent targeting, audience segmentation, and smart bidding to reduce cost per acquisition and maximize return on ad spend.
High-Intent Keywords – Targeting “book now” & appointment-driven searches.
Ad Copy & Landing Pages – Designing conversion-focused ad experiences.
AI-Powered Bidding – Optimizing for lower CPA & higher ROI.
Competitor Targeting – Outperforming local competitors bidding on your terms.
40% of Gen Z & Millennials now search for healthcare providers on Instagram & TikTok before Google. (Source: Business Insider)
Facebook & Instagram Ads – Hyper-targeted campaigns based on demographics, location, and engagement.
TikTok & Video Ads – Engaging younger audiences with short-form educational content.
Omnichannel Retargeting – Following up with site visitors across platforms to drive conversions.
AI-powered ad placements on 90% of the web – putting your practice in front of the right patients, at the right time, on the right device.
AI-Driven Targeting – Reaching patients actively researching healthcare services.
Real-Time Bidding – Optimizing costs across thousands of sites automatically.
Precision Audience Segmentation – Matching ads to high-value patients based on online behavior.
PPC without continuous optimization is just wasted spend.
Monthly PPC Audits – Identifying inefficiencies and cost-saving opportunities.
Conversion Rate Tracking – Ensuring ads drive actual appointments, not just clicks.
A/B Testing & Bid Adjustments – Constant refinement to maximize return on ad spend.
Unlike DIY PPC, we don’t just set & forget.
Your dedicated account manager monitors, optimizes, and reports on ad performance monthly.
Strategy Calls – Monthly check-ins on budget, KPIs, and optimizations.
Transparent Reporting – Easy-to-understand performance dashboards.
Expert PPC Specialists – Certified in Google Ads, Meta Ads, & Programmatic.
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Results can be immediate, but peak performance happens after 30-90 days of optimization.
Relying only on Google means missing 50% of patient opportunities.
Budgets depend on location, competition, and patient volume goals—but $4,000 per month is the bare minimum.
We track appointments booked, not just clicks.
We manage PPC primarily for ASCs, specialty clinics, multi-location healthcare groups, & urgent care. However, we can accommodate most healthcare companies of any size and in any number of locations. As long as you’re serving patients, we can help you attract more!
The digital marketing landscape is changing faster than ever. AI Search Engines, Voice Search, and evolving Google algorithms redefine how patients find healthcare providers. If your practice isn’t keeping up, you’re losing patients to competitors who are.
MedClick ensures your healthcare practice ranks where it matters most:
Traditional Google Search – Maximize your visibility for high-intent searches.
AI Search & Voice Search – Get found in Google AI Overviews and ChatGPT Search results.
Omnichannel Patient Acquisition – Combine SEO and paid ads for sustainable growth.
It’s time to stop guessing and start growing with a proven strategy. _________________________________________________________________________________________________